EVALUATION

Who would be the audience for your media product?

The certificate for my film would be 15, due to high levels of violence, some disturbing images and the sustained and detailed infliction of pain and injury.The demographics of this film, I feel, would span through A-E, as a high level of intelligence is not needed and the story line has been seen before in films, like rosemary’s baby. The psychographics of this film would be mainstreamers and possibly reformers, as it stays within the stereotypical confines of horror, but does stray here and there. The distribution and release date would be around Christmas, due to the idea of the nativity set and the heavy ideas of Satanism.


How would you attract/address your audience?


I would use many different types of marketing techniques to promote my film. From standard marketing, with products like T shirts, soundtracks, giveaways and other merchandise. Through to viral marketing, with events, character based websites and subliminal messaging. Television adverts and film posters would also be very important.
I feel that these images would work well in an advertisement campaign, whether viral or standard as they create a strong effect. The vicar walking through the church could be used in a viral campaign, as it makes you think of what it is actually trying to show and would leave it fresh in your mind. Another good one for a viral campaign or possibly a poster would be the nativity set burning. This creates a bold and strong effect, due to the very dark nature of it. This would definitely stay fresh in your mind, as this film would be released in the run up to Christmas and to see a nativity set burning, would make people question what is was for. The last image which i9s just the film title with flames, would be good for a movie poster.
Another way this could be marketed through viral is setting up character face book pages and let the viewer or movie goer really get inside the film and feel as though they are part of something.



What have you learnt about media technologies from the process of constructing your product?


Hard ware: recording the moving image

I have learnt a lot about the filming and recording of the moving image through the construction of my product. I learnt a lot about the use of the camera and how to do certain things that can create good and solid effects. I learnt a lot about time constraints connected within filming and how long it can take to get a seemingly easy shot.



Soft ware: editing your recording

For the editing part we used final cut pro, this is the part were I learnt the most about the time, effort and skill needed in the editing section. We had to construct bins for all the separate shots and then had to go through logging each one which means finding where it starts and ends and cutting it into separate sections. The modifications and effects that you can add was the part which I learnt the most in because I thought that the effects where done mainly on camera and now I know that it is done in after effects and that you can change nearly every aspect of your filming and this can be seen in the montage sequence with the burning figurines.





Looking back at your preliminary task, what do you feel you have learnt about the progression from it to the finished product?

For my preliminary task we were required to film a short conversation between two characters. From this to the main task of filming our horrors I have learnt a lot about many different aspects of filming. In the preliminary task my role as continuity girl, a learnt a lot about how much has to be noticed and how the smallest change of positioning in frames can make large differences when watched. From this first task I learnt a lot about the need for communication between member of the groups and words and signs needed to create a good and solid working environment. The editing section of this was fairly simple as we were instructed what frames to use and the length of each one. However, I did learn a lot about final cut pro and the complexity of editing. For my main task of shooting the horror film, I leant a lot about the time and effort needed for the pre production and how this shapes and effects the actual shooting. As this film was based around the idea of Satanism and devil worship, a lot of research was needed into the two. The scripting and treatment was not part of my role and I did not learn much about this, however, I did learn about storyboards and the flexibility behind it. The storyboard is mainly used by the camera man just to know what shots are important to film, however in the editing stage the storyboard serves less purpose and could be used as a rough frame.
The role of the blog, at first seemed quite an odd idea to me, but I soon began to realise the importance of it. Both as a piece of media information and as a way for the examiner to see our views and what we did during our coursework. Also many of the top directors and producers in the world use blogs and this could be seen as giving us another insight into the film world and business. Just from adding to my blog I leant a lot more about computers and the internet as I am now using a lot more. The company formation is another important aspect as it reflects upon your whole business. I leant that the name, logo and slogan of a company can be one of the most important aspects and would help it to get more respected within the film world. Contract formations can make or break a film as without them so many different aspects can go wrong, and I leant about how many are actually needed and how companies do have to cover themselves from any eventual problem.
On the shoot day I learnt a lot about time constraints and the need for a well structure timetable as it can get filming starting quicker and helps sort matters out. Through conversation with my media teachers I also learnt a lot more about what a professional, big budget film day would be lie and how much time it takes to doe short clips and the permanent need for continuity. I also leant about the problems that can occur on days such as these and the ways of overcoming these as fast as possible.
Final completion and deadline submission is another highly important aspect as it can be easy by this point to get lazy and complacent about the work as you feel you’ve finished. I felt I leant a small amount here at the importance of meeting deadlines as this is where I struggled most.
If I could go back and do it all again I would have made sure that more was sorted out before the shoot day, like contracts, permits and music recordings, as this where the biggest downfalls in the filming. I feel even though there have been a few problems, illness, the biggest one for me, the filming went well and I feel proud about the final product.